Should you try to go for something cute and funny, or go for a more serious approach to appeal to the business-minded folks on your site? So what can you do to soften the blow when someone hits one of your error pages? Chances are you weren't very happy about it, even if it was a site you love. Now, think of the last time you hit an error page on a site. You might not need it often, but you'll want it to be awesome when you do.
But no matter how thorough you are with keeping your site up to date, there's always a chance that someone out there will link to your site and mistype a URL, or perhaps a universal script will get updated and pull down a few pages as a result.Īccidents happen, so view your 404 error page like you would an insurance policy. If you've done an awesome job on your site with cleaning up dead links, you probably haven't put much thought into improving your 404 error page. But you're not too worried about it because you'll get the broken link fixed, and that's all you need to do to make everything fine and dandy.right? So you're digging through your analytics when you notice that, uh-oh, you're starting to pick up traffic to your 404 error page.
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